what are the five categories of internal resources and their characteristic?

1.the internal stakeholders of an organization include managers,employers and owners.many of a firm's orther resources are easy to duplicate, but human is unique.
2.physical resources is tangible, such as machinery, plants, buildings and products.
3.strong cash flow, low levels of debt, a strong credit rating, access to low interest capitals are powerful financial strengths.
4.knowledge and learning resources required well trained and skilled human resources and lead to better products and services.
5.organization reputation and well known corporate brand are also hard to imitate.unique configurations of stakeholder relationships can also be very difficult to imitate.

Dame it!

explain the industry life cycle

1.an industry life cycle portrays how sales volume for a class of products or an entire industry,changes over its lifetime.
2.during the origination or introduction stage of a new industry, the first products are high-priced,and appeal to a very specific high-end customers group.
3.during the growth stage, more customers. begin purchasing the product or service. the increase in demand will attract new competitors.
4.during the maturity stage, sales growth eventually begins to level off, this slowing of growth can lead to competitive “shake out ” of weaker producers.
5.during the decline stage, the demand curve can take many shape, level off or increase over an extended time period.

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in what case

1.slow industry growth that competitors must steal marketing share, if thet intend to grow.
2.high fixed costs firms are under pressure to increase sales, to cover their costs and earn profits.
3.lack of products differentation, which puts a lot of pressure on prices and leads to price-cutting tactic.
4.a large numbers of competitors, which means that the total market must be divided in more ways.
5.high exit barriers firms may lose all or most of their investments.

three strategies

1.related diversification:the company involves in areas that are closely related to the core competency. church and dwight.
2.unrelated diversification: company has business in areas that have little to do with the core of the company. general electronics.
3.vertical integation: a company has involved activities in its industry chain.forwards and backwards. younger.