中山大学MBA学生学术舞弊 现将论文公布
酒店企业并购后的品牌整合研究—以J酒店集团收购p酒店集团为例
摘 要
本研究围绕酒店企业并购后品牌整合的主题，以J酒店集团收购P酒店集团为例，探讨了并购后的品牌整合过程与策略，并评估了整合效果。首先，本论文阐述了研究背景，指出并购活动在酒店行业中日益常见，品牌整合是并购成功的关键因素；接着，本研究采用案例研究法结合文献综述和实地访谈，从理论与实践层面出发，深入挖掘并购双方品牌的整合策略。在研究内容方面，本文细致地分析了J酒店集团并购P酒店集团后品牌整合的战略分析、影响因素及品牌绩效，并构建了酒店企业并购后品牌整合的理论框架。本研究结论指出，通过明智的品牌整合战略，J酒店集团在并购P酒店集团后有效地应对了市场竞争和文化融合的挑战，并提升了品牌的市场份额和知名度。该研究的理论框架和实证分析为类似并购活动中的品牌整合提供了可靠的参考与指导。
关键词：酒店企业并购，品牌整合，案例研究法，品牌绩效，战略分析
Abstract
[This study revolves around the theme of brand integration following the mergers and acquisitions of hotel enterprises, taking the acquisition of P Hotel Group by J Hotel Group as an example, to explore the brand integration process and strategies after the merger and assess the effectiveness of the integration. Initially, this paper elucidates the research background, highlighting that mergers and acquisitions are increasingly common in the hotel industry and that brand integration is a key factor for successful M&A；then, adopting the case study method combined with literature review and field interviews, it delves into the integration strategies of the brands of both parties involved in the M&A from both theoretical and practical perspectives. In terms of research content, the paper meticulously analyzes the strategic analysis of brand integration after the acquisition of P Hotel Group by J Hotel Group, the influencing factors, and brand performance, and constructs a theoretical framework for brand integration following hotel enterprise mergers and acquisitions. The conclusion of this study indicates that through a wise brand integration strategy, J Hotel Group has effectively addressed the challenges of market competition and cultural integration following the acquisition of P Hotel Group, enhancing the brand's market share and reputation. The theoretical framework and empirical analysis provided by this study offer reliable reference and guidance for brand integration in similar M&A activities.
Keywords：Hotel Enterprise Mergers and Acquisitions、Brand Integration、Case Study Method、Brand Performance、Strategic Analysis
目 录
第一章 绪论
1.1 研究背景
1.2 研究问题
1.3 研究意义
第二章 文献综述
2.1 相关概念界定
2.2 国内外并购背景下品牌整合相关研究
2.3 国内外酒店企业并购后品牌整合相关研究
2.4 文献述评
第三章 研究设计
3.1 案例选择原因
3.2 资料收集方法
3.3 研究分析框架
第四章 锦江酒店集团并购铂涛集团案例介绍
4.1 锦江酒店介绍
4.2 锦江酒店并购铂涛集团介绍
第五章 锦江酒店并购铂涛集团后品牌整合分析
5.1 锦江酒店集团并购铂涛后品牌整合战略分析
5.2 锦江酒店集团品牌整合影响因素分析
5.3 锦江酒店集团品牌整合品牌绩效分析
第六章 酒店企业并购后品牌整合研究理论框架建构
6.1并购后的品牌整合目标设定
6.2品牌整合策略规划
6.3品牌整合过程的管理
6.4品牌整合绩效的评估
第七章 结论与讨论
7.1 结论
7.2 讨论
7.3 本研究的不足
致 谢
参考文献
酒店企业并购后的品牌整合研究—以J酒店集团收购p酒店集团为例
摘 要
本研究围绕酒店企业并购后品牌整合的主题，以J酒店集团收购P酒店集团为例，探讨了并购后的品牌整合过程与策略，并评估了整合效果。首先，本论文阐述了研究背景，指出并购活动在酒店行业中日益常见，品牌整合是并购成功的关键因素；接着，本研究采用案例研究法结合文献综述和实地访谈，从理论与实践层面出发，深入挖掘并购双方品牌的整合策略。在研究内容方面，本文细致地分析了J酒店集团并购P酒店集团后品牌整合的战略分析、影响因素及品牌绩效，并构建了酒店企业并购后品牌整合的理论框架。本研究结论指出，通过明智的品牌整合战略，J酒店集团在并购P酒店集团后有效地应对了市场竞争和文化融合的挑战，并提升了品牌的市场份额和知名度。该研究的理论框架和实证分析为类似并购活动中的品牌整合提供了可靠的参考与指导。
关键词：酒店企业并购，品牌整合，案例研究法，品牌绩效，战略分析
Abstract
[This study revolves around the theme of brand integration following the mergers and acquisitions of hotel enterprises, taking the acquisition of P Hotel Group by J Hotel Group as an example, to explore the brand integration process and strategies after the merger and assess the effectiveness of the integration. Initially, this paper elucidates the research background, highlighting that mergers and acquisitions are increasingly common in the hotel industry and that brand integration is a key factor for successful M&A；then, adopting the case study method combined with literature review and field interviews, it delves into the integration strategies of the brands of both parties involved in the M&A from both theoretical and practical perspectives. In terms of research content, the paper meticulously analyzes the strategic analysis of brand integration after the acquisition of P Hotel Group by J Hotel Group, the influencing factors, and brand performance, and constructs a theoretical framework for brand integration following hotel enterprise mergers and acquisitions. The conclusion of this study indicates that through a wise brand integration strategy, J Hotel Group has effectively addressed the challenges of market competition and cultural integration following the acquisition of P Hotel Group, enhancing the brand's market share and reputation. The theoretical framework and empirical analysis provided by this study offer reliable reference and guidance for brand integration in similar M&A activities.
Keywords：Hotel Enterprise Mergers and Acquisitions、Brand Integration、Case Study Method、Brand Performance、Strategic Analysis
目 录
第一章 绪论
1.1 研究背景
1.2 研究问题
1.3 研究意义
第二章 文献综述
2.1 相关概念界定
2.2 国内外并购背景下品牌整合相关研究
2.3 国内外酒店企业并购后品牌整合相关研究
2.4 文献述评
第三章 研究设计
3.1 案例选择原因
3.2 资料收集方法
3.3 研究分析框架
第四章 锦江酒店集团并购铂涛集团案例介绍
4.1 锦江酒店介绍
4.2 锦江酒店并购铂涛集团介绍
第五章 锦江酒店并购铂涛集团后品牌整合分析
5.1 锦江酒店集团并购铂涛后品牌整合战略分析
5.2 锦江酒店集团品牌整合影响因素分析
5.3 锦江酒店集团品牌整合品牌绩效分析
第六章 酒店企业并购后品牌整合研究理论框架建构
6.1并购后的品牌整合目标设定
6.2品牌整合策略规划
6.3品牌整合过程的管理
6.4品牌整合绩效的评估
第七章 结论与讨论
7.1 结论
7.2 讨论
7.3 本研究的不足
致 谢
参考文献
