NAOMI

Very enthusiastically and very much without any considerable sucess, although they still claim that those bands were actually really good.
They make a habit of loading a car with all their gear each August and retreating to Bernd's parents' house in Italy for two weeks, hanging out, writing music, and playing fierce boccia tournaments. 

As a side project, they start in 1998 fooling around with samples, electronics and different grooves, which will eventually lead to what we now know as naomi. They keep on struggling as songwriters while having lots of fun with their new electronic project. When they play those new tracks to friends and fellow musicians, most every time every listener seems absolutely thrilled. They wonder.


In April 2000, both having been forced out of their respective apartments at about the same time, they decide to move to Berlin, now sharing a flat which also contains their studio.
More 12" releases, compilation tracks and remixes follow, a fact which helps naomi refine their sound, skills and knowledge. They produce loads of new tracks and ad some vocals, thus slyly smuggling their incurable habit of writing pop songs back into the electronic context.


Soon they finish their debut album "Everyone Loves You" which is released in April 2002.
The track "Go" is chosen for the Amnesty International TV spot which is broadcasted all over Germany. Mole headquarters is informed about hot phonelines at Amnesty International's PR office: the song seems to have hit a nerve.


Naomi’s third album „Aquarium“ is their best one so far - more pop than ever, and as intriguing as exciting. The duo abandon their earlier love of wide soundscapes - hence no predominant samples this time, no echo loops and padded sounds. Instead we get reduced, almost minimal arrangements, guitars and Wurlitzer piano, Mellotron and sparse synthesizers over dry hip hop beats. 

No instrumentals anymore, not "tracks", but songs, real verse-chorus-songs, and they're all great. If yo ask for an example: Just listen to the first single "Another Bite Of The Apple".

What was hinted at on Pappelallee has now blossomed over the stretch of a whole album: Bernd Lechler and Nico Tobias are fantastic songwriters.

These songs are pleasant songs, striking but deep, chiselled but emotional. They are populated by protagonists you know from your bathroom mirror: the abandonded lover in "Perfect Day In Hell", writing helplessly to his ex from the emotional desert or the daydreamer in "Personal Big Bang" whose future seems so bright he'll never get going. 

The resulting soothingness sounds like a contradiction in terms, but Naomi pull it off with their idiosyncratic mix of luminous melodies and equanimous understatement, big emotion and laconic detail. Mind you: "Needle On The Record" and "How Many Loves" make it clear that you can dance to confusion. 

By the way: "Aqurium" was mixed by Patrik Majer (got the "Echo 2006" as "best German Producer", produced "Wir sind Helden " among others) and Peter Schmidt (Blumfeld, Rosenstolz).

Hard disks can be hiding places for musical treasures - fragments or entire songs, forgotten sketches, melodic bytes left behind. Once in a while someone opens the treasure box and is richly rewarded.
Berlin electro-pop duo Naomi tend to record and arrange up to ten different versions of each one of their songs until everything feels right. Only the respective final takes ever see the light of day. For Tweak (2008), Naomi collected some of their favourite alternative versions. But that's just half of it. Tweak also contains seven entirely new songs - new as in never released, not in any version. Some were written only recently, others are songs which for some reason or other didn't quite fit on their designated albums. Or so Naomi felt at the time...
The half-finished "Trust" lay sleeping on some battered hard disk for years. Now it turns out to be one of the best things they have ever recorded. "God Knows What God Knows", with its angry preacherman fighting a choir of angels, dates back to even before their first album. 

The track seemed too dark to be included on Everyone Loves You but has kept haunting the duo ever since. The same goes for the optimistically melancholic ballad "The Party", which fell off Naomi's last album, Aquarium. Other tracks are studio reworkings of live versions Bernd and Nico liked especially well: "Singing about the fear of ageing in "Fade Out" just felt much better to a mean synth sound and beat, as opposed to those softly chiming guitars of the album version." 

Then there is the previously unreleased radio remix of "Go". Sung by Selda Kaya and later used for an amnesty international campaign, the seven-minute-plus original is included on Everyone Loves You.
What's typical is that listening back to most of these tracks instantly gave Naomi ideas. Instead of relying on nostalgia they couldn't resist trying out a few things. Beats were changed, new vocals recorded, and in some cases they ended up deconstructing the whole thing and turning it into something else and new entirely: "The idea had been to browse through the archives and throw some good stuff together. Instead, we soon found ourselves building new versions out of old versions."
..........................................They call it the Tweak.

Discography:
2000:
That's Right (Mole Listening Pearls) 12", mp3
2001:
Avenue L'amour (Mole Listening Pearls) 12", mp3
2002:
Everyone Loves You (Mole Listening Pearls) CD, mp3
Everyone Loves You (Limited Edition) (Mole Listening Pearls) 2CD, mp3
Go (Mole Listening Pearls) Promo CD
We Are So Beautiful (Mole Listening Pearls) 12"
We Are So Beautiful (Mole Listening Pearls) Promo CD Single incl. Amnesty International Video
2004:
Pappelallee (Mole Listening Pearls) CD, mp3
Pappelallee (HoloPhon) CD, mp3
King Kong Is Not Dead (HoloPhon) 12"
iTunes Naomi Exclusive EP (HoloPhon) mp3
October (HoloPhon) mp3
2006:
Another Bite Of The Apple (Mole Listening Pearls) Promo CD
Another Bite Of The Apple (Mole Listening Pearls) mp3
Aquarium (Mole Listening Pearls) CD, mp3
2007:
Gone (Mole Listening Pearls) Promo CD
Gone (Mole Listening Pearls) mp3
Needle On The Record (Mole Listening Pearls) mp3
2008:
Pappelallee (Listening Pearls Series #2) CD ReRelease
Tweak (Mole Listening Pearls) CD, mp3
Videography:
2007:
Gone (unplugged) Video #1
2008:
Gone Video
Gone (unplugged) Video #2
amnesty international campaign:
2002:
"du kannst" (with Franka Potente) and the track "Go"