This article according to the market marketing theory to conduct the analytical study to the B2C electronic commerce enterprise every guest honest net's network hard currency, every guest honest net's development present situation has carried on the analysis, has analyzed every guest honest net's competitive advantage separately, the inferiority, the opportunity and the threat. Above rests on the generalized analysis to raise the extraordinary guest honest to have the core competitiveness in the network marketing process not to be strong, the product quality and the service monitoring are lax, the brand influence is insufficient, the advertisement increases aspect the oversized and so on business risk insufficiencies, and proposed the making core competitiveness, strengthens the product and the grade of service surveillance, insisted that innovates maintains the brand vigor, improves the advertisement quality and so on concrete solution.