问:请谈谈新零售变革,社交化店铺设计的市场需求?
yiree:随着商业形态的多样化发展,市场呼唤新型消费模式与消费空间,比如社交化门店。生活中,我们常常看到这样现象:进入一家咖啡店,看到顾客在交流、看书,咖啡店变成为社交场所;进入一家零售店,看到人们在开展线下主题活动,零售店成了社交化门店;我们约谈客户、会见朋友,甚至开展互动活动,越来越趋向选择在文化匹配、环境适宜的门店进行。就是说,消费者对门店的选择不再仅仅满足于其餐饮、休闲、娱乐、消费等功能,更倾向承载社交功能需求的场所。因此,门店社交化,逐渐成为一种消费诉求和门店发展趋势。
![](http://tiebapic.baidu.com/forum/w%3D580/sign=814818f4c33f8794d3ff4826e21b0ead/3a2d31cbd1c8a786da1ab1427009c93d70cf5079.jpg?tbpicau=2025-02-21-05_3fd5d1e5458dce7fa8d62569413e01cb)
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![](http://tiebapic.baidu.com/forum/w%3D580/sign=65131c6719f41bd5da53e8fc61da81a0/600cc308c93d70cf23ca5141efdcd100baa12b79.jpg?tbpicau=2025-02-21-05_a9956c010fc35375302fb5f488f1a86e)
![](http://tiebapic.baidu.com/forum/w%3D580/sign=c2851a439094a4c20a23e7233ef41bac/8af875c9a786c9176b33a975de3d70cf3bc75779.jpg?tbpicau=2025-02-21-05_cddef9fdb0a5a36d529fc2cbf3e42f96)
![](http://tiebapic.baidu.com/forum/w%3D580/sign=47fd4c7e4dafa40f3cc6ced59b64038c/4ee825ca39dbb6fd666b1e6a1e24ab18972b3779.jpg?tbpicau=2025-02-21-05_6e08b0122faddc4b9cb2af778e0e2a67)
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![](http://tiebapic.baidu.com/forum/w%3D580/sign=9169cd336ff0f736d8fe4c093a55b382/16160f19972bd4070ff728b16c899e510fb30979.jpg?tbpicau=2025-02-21-05_c8fa1cb387824a60ff7ba0ead516b413)
![](http://tiebapic.baidu.com/forum/w%3D580/sign=591a44feae014a90813e46b599763971/ce71094ad11373f0c50f94d3b30f4bfbfbed0479.jpg?tbpicau=2025-02-21-05_c645be394ad4a225c4a708c310920901)
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yiree:随着商业形态的多样化发展,市场呼唤新型消费模式与消费空间,比如社交化门店。生活中,我们常常看到这样现象:进入一家咖啡店,看到顾客在交流、看书,咖啡店变成为社交场所;进入一家零售店,看到人们在开展线下主题活动,零售店成了社交化门店;我们约谈客户、会见朋友,甚至开展互动活动,越来越趋向选择在文化匹配、环境适宜的门店进行。就是说,消费者对门店的选择不再仅仅满足于其餐饮、休闲、娱乐、消费等功能,更倾向承载社交功能需求的场所。因此,门店社交化,逐渐成为一种消费诉求和门店发展趋势。
![](http://tiebapic.baidu.com/forum/w%3D580/sign=814818f4c33f8794d3ff4826e21b0ead/3a2d31cbd1c8a786da1ab1427009c93d70cf5079.jpg?tbpicau=2025-02-21-05_3fd5d1e5458dce7fa8d62569413e01cb)
![](http://tiebapic.baidu.com/forum/w%3D580/sign=91996abe6a1ed21b79c92eed9d6eddae/b8b46d167f3e6709df30beb32cc79f3df8dc5579.jpg?tbpicau=2025-02-21-05_5aa0fa8a252e2914a3a8550cab4eca26)
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