The Principles of Qualitative Research
Qualitative research looks at the micro sociological context. That is, qualitative researchers like to study people in their natural environments. This means that qualitative research is context specific. Qualitative research is concerned with the quality of the social research and aims to be explanatory by looking at the interaction between variables.
Qualitative researchers want to understand and explore social situations through generating descriptions from on-site observations and interviews. Qualitative researchers focus on understanding patterns and themes as stated by the author of Jones International University web site:
The real world is complex; qualitative research focuses on the elements of that complexity: emotions, meanings, symbols, motivation, thought processes, feelings, patterns and themes. Qualitative research seeks to make sense of this world by finding meaning through the eyes of participants.
Using qualitative methodology, researchers are able to give detailed accounts and descriptions of socio-cultural phenomena which do not need to be conveyed quantitatively. In contrast, quantitative, positivist, deterministic research generalizes findings to the whole population and aims to be conclusive by discovering governing laws (Bryman, 2004. p. 3-25).
There are also many other methods qualitative researchers can employ, for example, focus groups, interviews and case studies. After the researcher has decided on the methods, they need to conduct their research. Qualitative researchers are not bound to one particular research method. They can use a variety of different methods if their research requires them to. This use of multi methodology is called triangulation.
Qualitative research design is circular. Qualitative researchers needto repeat and adapt their design to suit the flow of their research. After selecting their methods and collecting their data, researchers need to analyse their findings, which can be done in various ways. For example, the research findings would need interpreting; this can be done by linking data to a larger sociological context and generating concepts. Findings can also be analysed by detecting patterns and trends in the data. This can be done by using textual analysis, such as coding using computer software such as MaxQDA.
There are different theoretical approaches involved in qualitative methodology, for example naturalism, ethnomethodology, emotionalism and postmodernist research. Each approach is used as a means of interpreting social phenomena by using a value laden perspective where a researcher applies his/her own values to a social context through an unscientific, flexible process and finally an in-depth, subjective methodology. These principles shape the methods used for qualitative research as they compliment both the constructivist ontology and the interpretivist epistemology.
Qualitative research looks at the micro sociological context. That is, qualitative researchers like to study people in their natural environments. This means that qualitative research is context specific. Qualitative research is concerned with the quality of the social research and aims to be explanatory by looking at the interaction between variables.
Qualitative researchers want to understand and explore social situations through generating descriptions from on-site observations and interviews. Qualitative researchers focus on understanding patterns and themes as stated by the author of Jones International University web site:
The real world is complex; qualitative research focuses on the elements of that complexity: emotions, meanings, symbols, motivation, thought processes, feelings, patterns and themes. Qualitative research seeks to make sense of this world by finding meaning through the eyes of participants.
Using qualitative methodology, researchers are able to give detailed accounts and descriptions of socio-cultural phenomena which do not need to be conveyed quantitatively. In contrast, quantitative, positivist, deterministic research generalizes findings to the whole population and aims to be conclusive by discovering governing laws (Bryman, 2004. p. 3-25).
There are also many other methods qualitative researchers can employ, for example, focus groups, interviews and case studies. After the researcher has decided on the methods, they need to conduct their research. Qualitative researchers are not bound to one particular research method. They can use a variety of different methods if their research requires them to. This use of multi methodology is called triangulation.
Qualitative research design is circular. Qualitative researchers needto repeat and adapt their design to suit the flow of their research. After selecting their methods and collecting their data, researchers need to analyse their findings, which can be done in various ways. For example, the research findings would need interpreting; this can be done by linking data to a larger sociological context and generating concepts. Findings can also be analysed by detecting patterns and trends in the data. This can be done by using textual analysis, such as coding using computer software such as MaxQDA.
There are different theoretical approaches involved in qualitative methodology, for example naturalism, ethnomethodology, emotionalism and postmodernist research. Each approach is used as a means of interpreting social phenomena by using a value laden perspective where a researcher applies his/her own values to a social context through an unscientific, flexible process and finally an in-depth, subjective methodology. These principles shape the methods used for qualitative research as they compliment both the constructivist ontology and the interpretivist epistemology.
