Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. While large, colorful outdoor signs, which people pass by repeatedly, easily attract attention.
Other ways of advertising include the use of transportation signs, window displays,point of sale displays , telephone directories and novelties.

24. How to Behave in an Interview
In order to make a good impression during a job interview, you need to prepare yourself for it. You must arrive in plenty of time for the interview, so that you give yourself a little time to relax before the interview begins.

This impression you make as you walk into the room is very important. Try to find out if the company or organization has rules about dress. Then try to dress according to their regulations.

You also need to plan what you are going to say. In some interviews you will have to do a lot of talking, and in others you will only have to answer a few questions about your education and experience. You need to have answers ready about yourself, your schoolwork, your strong points, your reasons for applying for the job, and the salary you expect.

You will also be allowed to ask some questions of your own. The questions you ask will show the interviewer that you have given careful thought to the position. You can ask questions like these: What duties will I have to in the job? Does the company provide health insurance? Does the company provide opportunities for further education?

25. Television
Television, which made its first serious appearance in 1939, did not become common until the early 1950s．Since then, millions of children have grown up in front of the set, and many people now worry about the effect that TV has on the young, and on society in general．Educators, psychologists, and crime experts wonder if television should be abolished（取消）．Many ordinary parents wish it had never been invented．Why are they so afraid? Is television as harmful as they think it is?

Like almost anything else, television has its good and its bad sides．One should surely thank its inventors for the joy and interest that they have brought into the lives of the old, the sick, and the lonely -- all those who, without it, would have no pleasure and no window on the world.

In truth, television has opened windows in everybody's life．No newspaper has ever reached so many people and shown so clearly what was happening right now in their own country and everywhere else．TV not only gives the news instantly, it also shows it in pictures more powerful than words．It can be said that TV has brought reality to the public．Millions of people now have seen the effects of a battle, a flood, a fire, a crime, disasters of every sort on the screen.