New media is the extension of a variety of media forms based on the digital technology and network technology.It is with the rapid and convenient and massive information and other traditional media unparalleled advantage of rapid development.Audience groups to expand day by day.Nowadys,human beings are increasingly dependent on various new media. We are enjoying the convenience it brings, should also have enough rational thinking and understanding of new media, otherwise these new forms of media will make people produce excessive dependence on the media and bring the bad influence to the people.This paper will take the microblog as an example, to explore the new communication era of personal privacy of the media。
New media, Microblog, Individual privacy