Compete 昨天揭露一则有趣的广告成功案例。苹果计算机最近买了一系列电视广告,分别给它的三个新产品iPod Nano、iPod Touch、Macbook Air。这三则电视广告的配乐,分别找来三个不怎么出名的小乐团。虽然歌手不出名,但歌曲却显然经过精挑细选,非常、非常、非常的好听,好听到观众看完这广告,连忙回到计算机前面去搜寻”那是什么歌曲”?
iPod nano : 1234 by Feist (Feist因为此曲又无名歌手变得大红特红,在billboard和itunes榜单上大热,并获得第50届格莱美3项提名)
iPod touch : Music is a Hot, Hot Sex by CSS
MacBook Air : New Soul by Yael Naïm (此曲近日登上itunes榜单冠军)
Compete 捕抓了去年八月到今年一月,一共五个月时间的搜寻引擎的关键词,发现其中关于这三支广告的关键词,加起来一共囊括100万次以上的搜寻!其中最好听的 iPod Nano广告中的”Feist”所唱的”1-2-3-4”一曲,单单九月份单月就吸引了42万次的搜寻。可是,重点来了,由于观众并不知道这首歌是谁唱 的,所以观众搜寻的字符串大多是”iPod Nano Commercial Song”,其次是”iPod Nano Commercial”,再其次是”iPod Commercial song”,再其次是”iPod Nano Commercial”,你可以感受到这些观众急于找这支好听的歌,却不知道该怎么查,只好模拟两可的搜寻”iPod那支广告的好听歌曲”之类的关键词。
Apple广 告不同,它在广告iPod的同时,播放一首很好听的”无名歌曲”给你听;歌曲这种东西很通俗,喜欢一段美秒旋律的人,肯定远比喜欢 iPod的人还多很多;想再听一次这首美妙歌曲的人,肯定比想知道iPod Nano在做什么的还多很多。所以,三百万人看到这广告,可能有高达一百万人都共同觉得”这首歌真好听”,然后,他回家后,就会跑去搜寻”iPod的那首 好听歌曲”,想认识认识这位”无名英雄”。
来自法国的以色列籍女歌手!
甜美的歌声配上舒服的民谣曲风,令人爱不释手!
单曲 New Soul 为苹果最新笔记型电脑 MacBook Air 广告曲
http://files.melchior.us/music/03%20New%20soul.mp3
MV:
http://6.cn/watch/3876143.html
Yael Naim - New Soul
I'm a new soul I can do this strange world hoping I could learn a bit about how to give and take.
But since I came here felt the joy and the fear finding myself making every possible mistake.
la-la-la-la-la-la-la-la...
I'm a young soul in this very strange world hoping I could learn a bit about what is true and faith.
But why don't please trying to comunnicate finding just in love is not always easy to make.
la-la-la-la-la-la-la-la...
This is a happy end cause' you don't understand everything you have done wise everything so wrong.
This is a happy end come and give me your hand I'll take your far away.
[Refrain]:
I'm a new soul I can do this strange world hoping I could learn a bit about how to give and take but since I came here felt the joy and the fear finding myself making every possible mistake
la-la-la-la-la-la-la-la...
la-la-la-la-la-la-la-la-la-la....
iPod nano : 1234 by Feist (Feist因为此曲又无名歌手变得大红特红,在billboard和itunes榜单上大热,并获得第50届格莱美3项提名)
iPod touch : Music is a Hot, Hot Sex by CSS
MacBook Air : New Soul by Yael Naïm (此曲近日登上itunes榜单冠军)
Compete 捕抓了去年八月到今年一月,一共五个月时间的搜寻引擎的关键词,发现其中关于这三支广告的关键词,加起来一共囊括100万次以上的搜寻!其中最好听的 iPod Nano广告中的”Feist”所唱的”1-2-3-4”一曲,单单九月份单月就吸引了42万次的搜寻。可是,重点来了,由于观众并不知道这首歌是谁唱 的,所以观众搜寻的字符串大多是”iPod Nano Commercial Song”,其次是”iPod Nano Commercial”,再其次是”iPod Commercial song”,再其次是”iPod Nano Commercial”,你可以感受到这些观众急于找这支好听的歌,却不知道该怎么查,只好模拟两可的搜寻”iPod那支广告的好听歌曲”之类的关键词。
Apple广 告不同,它在广告iPod的同时,播放一首很好听的”无名歌曲”给你听;歌曲这种东西很通俗,喜欢一段美秒旋律的人,肯定远比喜欢 iPod的人还多很多;想再听一次这首美妙歌曲的人,肯定比想知道iPod Nano在做什么的还多很多。所以,三百万人看到这广告,可能有高达一百万人都共同觉得”这首歌真好听”,然后,他回家后,就会跑去搜寻”iPod的那首 好听歌曲”,想认识认识这位”无名英雄”。
来自法国的以色列籍女歌手!
甜美的歌声配上舒服的民谣曲风,令人爱不释手!
单曲 New Soul 为苹果最新笔记型电脑 MacBook Air 广告曲
http://files.melchior.us/music/03%20New%20soul.mp3
MV:
http://6.cn/watch/3876143.html
Yael Naim - New Soul
I'm a new soul I can do this strange world hoping I could learn a bit about how to give and take.
But since I came here felt the joy and the fear finding myself making every possible mistake.
la-la-la-la-la-la-la-la...
I'm a young soul in this very strange world hoping I could learn a bit about what is true and faith.
But why don't please trying to comunnicate finding just in love is not always easy to make.
la-la-la-la-la-la-la-la...
This is a happy end cause' you don't understand everything you have done wise everything so wrong.
This is a happy end come and give me your hand I'll take your far away.
[Refrain]:
I'm a new soul I can do this strange world hoping I could learn a bit about how to give and take but since I came here felt the joy and the fear finding myself making every possible mistake
la-la-la-la-la-la-la-la...
la-la-la-la-la-la-la-la-la-la....