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徽商银行是全国首家由城市商业银行和城市信用社联合重组设立的区域性股份制银行。十年来，徽商银行在经营中始终坚持诚信经营，勇担社会责任，在促进安徽经济社会发展中发挥了重要作用。本文在分析徽商企业文化建设现状的基础上,针对徽行品牌核心价值缺乏导向,文化管理理论欠缺,文化执行力度不强,文化连续性建设不够等问题,提出:发挥企业文化作用,建立激励约束机制,加大文化执行力度,加强文化连续性建设等对策建议,以提升徽行的核心竞争力和品牌形象,实现“百年徽银”的目标。
就是这段话。

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Huishang Bank the first even regionjoint-stock bank in China, which is the reorganizational of the city commercialbanks and the credit cooperation. Over last ten years, Huishang Bank has alwayskept it in mind its social ability and uphold the principal of honesty andcredibility. It plays an important role in promoting the economic and socialdevelopment of Anhui. on the basis ofthe current situation of Anhiu's enterprise culture construction. This thesisis to analysis the existing problems in Huishang Bank, especially the lackingof the guideline in its brand's core value, the lack of theory onorganizational culture, the inadequate culture executives strength and the lesscultural contunualities. Follows are some advices to deal with those problem.First, to inspire enterprise's culture really work. Second, to motivateincentive and restraint mechanism. Third, to enhance the implementation of theculture. Moreover, to strength the construction of culture continuality. Allthis will help Huishang Bank to be more productive and more brand influential,and finally achieve the goal of becoming century-old bank.

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