Valentino Backstage

Kris Van Assche AW13-14
QUOTE:Art direction & artwork by Nicolas Santos
Photography by Bruno Staub
Styling by Mauricio Nardi
TFS里他楼里更新了这组 但坦白说看完图片后我倒怀疑到底有没有他了……
能确定的是Baptiste Faure/Matthieu Gregoire

When imagining the season’s campaign for his own label, A#7 curator Kris Van Asschehas always thought outside the box. Previous outings have included Andrea Mastrovito’s romantic sketches and LA photographer Jeff Burton’s steamy photographs, each offering an abstract and artistic perspective on Van Assche’s collections. For Autumn Winter 2013-14 he has raised the bar once more, enlisting Spanish art director Nicolas Santos to manipulate a series of photographs by NY-based French photographer Bruno Staub and styled by Mauricio Nardi – furthering the collections clear aesthetic message in a sinuously layered collage of bodies and garments. Santos’ portfolio is an intriguing and modern mix of digital and analog imagery, blending found footage with new works and a detached melancholy that explores hybrid realities and the beauty of the human form.
“This season it was particularly important to create a strong, impactful campaign to coincide with the opening of the first KRISVANASSCHE store” explains Van Assche, “It was an incredible occasion to put the “brand identity” out on the street and to further express it through campaign images. Nicolas and I were able to create a very graphic campaign that represents the ‘cut and shut’ concept that runs throughout the AW13-14 collection.”
Santos’ own take on the collaboration demonstrates the aesthetic synergy of the pair – one that could undoubtedly lead to future projects. “I found the collection very clear in its message: that duality between sportswear and formalwear taken to a new level where they actually blend”, said Santos, “I think it’s a very interesting approach to the 2010s menswear, where the formal and rigid construction of tailoring is adapted to our times. In a more conceptual level, I also like how this blending brings up the subject of choice and paths. The idea of collage is present through the cuts in the pieces – I see the images and the manipulations as a natural extension of the collection”. Regarding the casting, Santos explains, “I thought it would be interesting to work on three models that really looked very similar, so we could play with that “collage feeling” throughout the story, even with the casting. Sometimes the same model is multiplied and other times there are two different models. We wanted to trick the viewers perception – Matthieu, Baptiste and Georges were perfect together”.

Georges! #newface #castingbymaud #model #citadiumcasting #casting

不解释……