大卫奥格威吧 关注:186贴子:1,506

大卫奥格威语录

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I admire people with gentle manners who treat other people as human beings. I abhor quarrelsome people. I abhor people who wage paper-warfare. Confessions of an Advertising Man
我佩服温文有礼,以诚待人者。我憎恶那些争论不休的人。我痛恨那些打笔战的人


1楼2012-04-13 15:56回复
    If you always hire people who are smallerthan you are,we shall become a company of dwarfs. If,on the other hand,you always hire people who are bigger than you are, we shall become a company of giants.
    如果你经常雇用比你弱小的人,将来我们就会变成侏儒公司;如果你每次都雇用比你能干的人,日后我们必定成为一家巨人公司。
    


    2楼2012-04-13 15:57
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      2025-07-27 23:00:59
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      If you ever find a man who is better than you are-hire him. If necessary,pay him more than you pay yourself. Principles of Management
      当你发掘到一个比你还杰出的人才,立即雇用他。必要时,付给他比自己还高的薪水


      3楼2012-04-13 15:57
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        I despise toadies who suck up to their bosses;they are generally the same people who bully their subordinates. 我鄙视对上司谄媚奉承的马屁精;这种人通常也擅于欺凌威协他们的下属。


        4楼2012-04-13 15:57
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          Advertising is a business of words,but advertising agencies are infested with men and women who cannot write. They are as helpless as deaf mutes on the stage of the Metropolitan Opera.
          Confessions of an Advertising Man
          广告是一个文字的行业,但很多广告代理商却充斥着无法写作的男女。他们就像在大都会歌剧院舞台上的聋哑人,一样的茫然无助。
          


          5楼2012-04-13 15:58
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            The pursuit of excellence is less profitable than the pursuit of bigness,but it can be more satisfying.
            追求卓越虽比追求硕大较无利润可言,但却令人更心满意足。


            6楼2012-04-14 08:04
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              It is the inescapable duty of management to fire incompetent people.
              辞退能力不足的人是管理阶层无可避免的责任。


              7楼2012-04-14 08:05
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                To keep your ship moving through the water at maximum efficiency,you have to keep scraping the barnacles off its bottom. It is rare for a department head to recommend the abolition of a job,or even the elimination of a man;the pressure from below is always for adding. If the initiative
                for barnacle-scraping does not come from management,barnacles will never be scraped.
                在湍急的河流中,要让船只以最快的速度前进,你必须不断刮除积附在船底的障碍物。部门主管很少主动建议废除某项职位或甚至辞退某个职员;来自下层的压力总是要求加入。如果管理阶层不能采取主动当机立断,障碍物永远无法铲除。
                


                8楼2012-04-14 08:05
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                  2025-07-27 22:54:59
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                  n the best establishments,promises are always kept,whatever it may cost in agony and overtime.
                  首屈一指的公司,为了信守承诺,会付出精神痛苦与加班熬夜,不惜一切。


                  9楼2012-04-14 08:05
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                    Agencies which frequently work nights and weekends are more stimulating,more successful-and more profitable. A tight ship is a happy ship-provided it is an informalship.
                    一家日以继夜、持续不断工作的广告代理商不仅比较刺激、比较成功、而且获利也比较高。一个效率高、又不拘形式的工作环境是令人心旷神怡的。
                    


                    10楼2012-04-14 08:05
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                      不错诶!还有英文对照


                      11楼2012-04-14 08:12
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                        当然了啦啦啦


                        12楼2012-04-14 08:17
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                          I don't believe in this specialisation. Who said that there's one breed of cat which is an account executive,and then there are the creative people-and they are quite different? This has been perpetuated by both sides for years. It's nonsense. 我从来不相信所谓的专科分类。谁说有些人是天生的业务人员,而另一些就该是创意人员—真的有那么不同吗?双方人员长久以来所信奉的分类,其实是毫无意义的。
                          


                          14楼2012-04-15 16:28
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                            In most agencies,account executives outnumber the copywriters two to one. If you were a dairy farmer,would you employ twice as many milkers as you had cows 在大部分的广告代理商,业务人员的数目,往往是文案人员的两倍。如果你是个酪农,你所雇用的挤牛奶工人,会比牛只数目多一倍吗?
                            


                            15楼2012-04-15 16:28
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                              2025-07-27 22:48:59
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                              Few of the great creators have bland personalities. They are cantankerous egotists,the kind of men who are unwelcome in the modern corporation. Confessions of an Advertising Man
                              伟大的创作家很少具有温和的个性。他们是不易相处的自我主义者,是现代企业中不受欢迎的一群。
                              


                              16楼2012-04-15 16:28
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