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1983
Steve Capps of the Macintosh team hoists a pirate flag above their building. The Lisa team steals it, but it is retrieved and stands for over a year.
Early in the year, a Time magazine cover story written by Michael Moritz (today a venture capitalist who was recently on the board of Google) began to reveal the darker side of Jobs to the public. It had quotes by Woz claiming he didn’t design much tech in the Apple II, and lots of snipes by anonymous sources. Jobs cancelled his new years plans and thought about the article.
People could tell when Steve was in the office, because he parked in the handicapped spot out front in his blue Mercedes. People think he did it because he was a dick, but David Bunnell, has been quoted as saying it was because disgruntled Lisa or Apple II employees would come by and scratch it with their keys.
"It’s better to be a pirate than to join the Navy," said Steve. The Mac project stole more and more technology from the Lisa project, especially after Burrell Smith figured out how to get the same processor as the Lisa, the Moto 68000, into the Mac. Jobs refused to make the two machines code compatible, however.
The final Lisa product would be released years later for $10k, 5 times the original project’s cost. It would tank, competing with IBM’s $3k machine.
Jobs hires John Scully to be CEO, from Pepsi, with the line, "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?" Other’s considered Scully’s lack of tech knowledge a drawback; Jobs saw it as an opportunity to guide the man would would be his boss.
Gates unveils Windows, claiming over 90% of the IBM machines on the market would run the software by the end of 1984.