回复:[说书 - - 01.02] 新年愿望:干挎满满 轮掉SM 坐拥EXO 继续我的广告欣赏

哦呵呵呵
今天分享个外国的吧,【依云】,大家知道她是不是因为它的矿泉水呢?
为啥它的矿泉水会卖那么贵?
度娘:
evian的名字,源自凯尔特语“evua”,即“水”的意思。依云天然矿泉水的水源地法国依云小镇, 背靠阿尔卑斯山,面临莱芒湖,远离任何污染和人为接触,经过了长达15年的天然过滤和冰川砂层的矿化,漫长的自然过滤过程为依云矿泉水注入天然、均衡、纯净的矿物质成份,适合人体需求,安全健康。依云天然矿泉水在水源地直接装瓶,无人体接触、无化学处理,每天进行300多次水质检查。在欧洲,依云已成为怀孕和哺乳期妈妈的信赖选择。自1789年依云水源地被发现以来,依云天然矿泉水已远销全球140个国家和地区。
它跟你说,它来自法国的依云小镇,背靠阿尔卑斯山,面临莱芒湖。一片纯净的法国阿尔卑斯山上的云落下来的水,他们把它汇集起来,送到你的身边。
是不是很浪漫~~~他们也是大自然的搬运工惹。

然而依云也有依云矿泉水喷雾哦,依然买的很贵啊。
你怎么知道它是不是直接把矿泉水换了个瓶子呢?但是它又跟你说,这是法国依云小镇的水哦,是阿尔卑斯山上的云的水哦,远离污染哦,带有健康的物质哦,瞬间又高大上了。。。。
这就是所谓品牌价值。一个好的概念,好的品牌形象,让消费者心甘情愿的去花钱。
这是依云14年的一个广告
The Amazing Baby&me
很可爱的一支广告 吧,可是它跟依云、跟矿泉水有什么关系?
在片尾可以看到,【live young】,这就是它的主题,依云所倡导的年轻不仅仅指年龄,更是一种心态与个性表达。活出年轻的内涵包括了机体感官和精神层面的追求,以活力、健康的姿态享受每一天。品质健康,天然纯净的依云天然矿泉水将源于阿尔卑斯山的大自然礼物分享给每一位追求高品质生活的人。
所谓品牌精神呀。。。。
所以我们常常感叹为什么有些品牌卖的如此之贵,定位、形象、精神的塑造让品牌与众不同。就像奢侈品,你用了,就好像一种身份象征、一种地位象征。(尽管买奢侈品的人未必都懂得其品牌内涵)
放到韩娱圈里,我感觉就好像所谓【三大】一样,sm家的、秀满家的,一样类似一种标志,带有号召力。像是一个集团的形象,而集团下的品牌产品又各有特点。
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路过的一只作者:
飞行生鱼片HO 2014-06-03 23:25 锟截革拷锟斤拷The women in Harry Potter I felt that, you know I have a fully fledged member of the order of the Phoenix who were female and who were fighting alongside the man and I really needed to show some female Death Eaters. And Bellatrix is the female death eater par excellence.
Bellatrix is not a great advertisement for prison if this is what it's done to her. But she is doing everything for Voldemort and she follows him over the precipice like a lemming. There is a interesting there, isn't it? About the female psychopaths, they often need to meet a male counterpart to release that part of themselves and that's how I see Bellatrix.
She is the only true follower, you know, she went to Azkaban, but she's prepared to die. So she's really convinced by his supremacy and superiority and worthiness. I mean, Voldemort, clearly is her idol, her obsession. He is the only person to whom she feels subservient. She has that curious personality, disorder or quirk, whatever we are gonna call it, but I think is peculiarly female. And Helena portrays that with such gusto. It's fabulous to watch.
However, it's my strong feelingly hat of the two sisters, Narcissa and Bellatrix, Narcissa is a much more decent person. She decided this woman that would risk her own life to save her own son, understands loyalty and understands preservation of life. I think one could argue that Draco, who was ultimately not to be an evil character. Draco got his goodness from his mother. And ultimately, I want, there is an echo of what Lily did, quite a conscious echoed what Lily did right at the start of the story, and the very end of the story. At the start of the story, Lily died to keep her son alive. At the end of the story, Harry lies, pretending to be dead on the ground, and it's a mother who saves him again because she's trying to get her own son.
I do strongly express my worldview in the books. One of the things I find most revolting in life is self-righteousness that covers self-interest. And that was Umbridge from beginning to end. And she's actually quite as sadistic as Bellatrix. But, under, you know, it's all justified."Because I work for the Ministry. "So, horrible woman.
She has this kind of like, horrible double side to her, where, on the outside, she's all fluffiness and pinkness and niceness and then on the inside, she's just evil, just like, pure evil.
Power for me, it's a very difficult issue. I am suspicious of people who want power, which I think comes across quite strongly in the books. But I've come to accept that if you are in a position to give, for example, a lot of money to a cause, then that gives you power. Because money can be a very powerful tool. If you have a profile, that means you can give a voice to a cause that otherwise wouldn't have such a loud voice. And that's also a form of power. But for me, it's a slightly more complicated issue than that, because, I think, as an author, you know, I chose a career path that traditionally does not to lead to a lot of power. So I am really not being disingenuous when I say that any form of power that has come to me through Harry Potter, was very very, unexpected.
Emma: I really admire her grace. She's definitely been an inspiration and a role model. I mean, I just feel so blessed that I was given the chance to experience all of these amazing women. Helena was also a really important mentor to me on this last movie. She very sweetly invited me to dinner, and we talked about books, a lot, and just being a woman. I feel as if somehow I have been under microscope even slightly more than the boys, just by being the girl. You know, whether Its what I am wearing, whether it's what I am doing, where I am going to school. Just in every sense, I feel that as if the public are so much harder on woman. We both know how that feels, being under that kind of scrutiny. You know, we talked about how to be able to absorb criticisms and flattery, and knowing what's genuine and what isn't , and knowing who to trust. We had such a good time. It was such a big evening for me, I don't know if she knows how kind of important it was for me, but I've never told her this. But after I had my evening with her, I went home and wrote down everything that she said, everything that we shared. And I actually have a book, of important encounters to me. And I write down thing that they say. Cus I was like, "One day I will wish I remembered what that incredible person I met said, and what they thought about things, and I just don't, I don't wanna forget." So, Joe has a page, too.
I wouldn't say that I based any of these woman on specific women that I knew. But Hermione is an exaggeration of me. So Hermione really did come from a very deep place inside me. I was very insecure, still I am quite insecure in a lot of ways. But I was a very insecure person for longer than I like to admit. And I think writing about the time in Hermione's life that I write about growing from childhood into womanhood, literally, because when we finish the book, she's 18. I think it brought back to me how very difficult it is. So much is expected of you as you become a woman. And often you are asked to sacrifice parts of you in becoming a girl, I would say. Hermione doesn't. She doesn't play the game, if you like.
Emma: The kind of teasing that Ron gives Hermione for being clever and always being in the library, and you know, I've had that my whole life. Guys giving me a hard time for doing well and being smart. So I can totally relate.
I think the three main characters work as a trio. And part of makes it work is their gender. And I have fun with that. I have fun with that, in Deathly Hallows, when its three main characters alone in a tent. And Hermione says, "I notice I am the one who gets to do the cooking, cus I'm a girl, like I suppose". And Ron says,"No, it's because you're the best witch, you are the best at Magic."It was fun play with that.
Emma: They couldn't get through a day without her. She really is, she's the brains. She's the best at spells. She's always two steps ahead. She's very much part of the action. The main female characters aren't there as a sort of, like, added bonus, which I feel like so many female characters are. Even Ginny is this incredibly powerful, stubborn, intelligent, quick-witted woman. She's another kind of, girl-power figure. Obviously, as Ginny's character develops, you really see her as very independent. And I think people portray female characters as very loud and chatty, and needing to show their, maybe, sexuality. Although, it's not really needed. So I think that that's what makes, I think Jo Rowling's female characters very strong. Because they are a bit more naturalistic, and a bit more down-to-earth.
Emma: she is just true to herself, no matter what. And I think that's a really important message. Even Luna, who's this very, like, airy-fairy kind of, like, in-her-own-world character, still has this amazing conviction in her beliefs. And she's still incredibly smart, and she's very emotionally clever.
The key to Luna is that she has that unbelievable rare quality of actually not giving a damn what anyone else thinks of her. Now, if we as adults say honestly, how many people we've known like that I think many of us would say, "Uh, none. " And Luna is like that. She's so comfortable with being different. She's fearless. It's sometimes difficult, for a woman, to say," well, actually, this is who I am. And I am not gonna pretend otherwise." But that's the only way to be truly happy. So that's what I want to say to girls, particularly.
You see, I was a plain, and that is relevant. That, you know, that is relevant. That's not a trivial thing when you're a kid. I was a very plain, bookish, freckly, bright little girl. I was a massive bookworm. And I spent a significant part of my reading looking for people like me. And then in creating Hermione, I felt I created a girl who was a heroine, but she wasn't sexy, nor was she the girl in glasses who's entirely sexless. You know what I mean, she's a real girl. But she never compromises on beings smart girl. She never compromises in acting dumb. She never tries to make Ron feel better by pretending to be less than she is, which is why they don't get together a lot sooner. That's the reality of life. But I am proud of Hermione. She is who she is. And you know, if that spoke to girls like me, then, of course, I am hugely, hugely proud of them. That's what it's all about.
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漏面贼作者:
云起暗涌 2015-12-03 15:09